Information Technology News.


Cisco is now looking at other niche market areas

Share on Twitter.

Sponsered ad: Get a Linux Enterprise server with 92 Gigs of RAM, 16 CPUs and 8 TB of storage at our liquidation sale. Only one left in stock.

Sponsered ad: Order the best SMTP service for your business. Guaranteed or your money back.

October 11, 2016

With all that's been happening in the cloud segment in the past 1 1/2 year, Cisco is sure looking at other niche market areas in the networking segment of the IT industry. And its new endeavor is well timed.

To be sure, Cisco's European, Middle East, African and Russian president Edwin Paalvast told an audience of equipment resellers and distributors at the Canalys Channel Forum that they needed to find new market niches.

“It looks like Amazon Web Services may have won some markets like big data applications and a few more. Cisco is working with a startup called Footfall that has the technology to allow stores to record and monitor video footage of people's shoes as they walk into an outlet. That's surely a new niche to talk about.

“So if you enter a commercial establishment it will actually look at you. It will see whether you are alone, it will also analyze the way you walk, the type of shoes you actually have,” an excited Paalvast quipped with a bit of excitement in his voice.

The data can’t be sent to the cloud because of the many delays in analytics crunching which are common in this environment.

The good news is that the feed can be stored locally and the data can be easily disseminated on some existing or new Cisco equipment.

“We can actually do the analytics to predict what people might be doing in the store, if they are returning, if they’ve been there 10 or 15 minutes before, so you can actually send a sales agent, etc.”

Paalvast asserted that privacy hardliners should not be concerned as “shoes are hardly a privacy issue”. The attendance laughed...

Paalvast is clearly a chap paid to explore all use cases in the field to prevent more customers from buying into AWS, Microsoft and Google messages. “There are so many applications,” he asserted.

He added that starting in 2017, almost every new car manufacturer for distribution in the European Union will need to come fitted with a 'black box' of sorts that can somehow communicate with the road.

“For example, you can get some data on where exactly there could be ice on the road. The car can even be forced to brake if necessary. Imagine the amount of data that is being processed and collected on that single road, it's really impressive, but you can’t have the delay of having the data go to the public cloud,” he asserted.

It will be interesting to see how these new ideas will evolve in the next couple of quarters. Also, let's see how Juniper and other networking equipment makers react to this.

Source: Cisco.


Sponsered ad: Get a Linux Enterprise server with 92 Gigs of RAM, 16 CPUs and 8 TB of storage at our liquidation sale. Only one left in stock.

Sponsered ad: Order the best SMTP service for your business. Guaranteed or your money back.

Share on Twitter.

IT News Archives | Site Search | Advertise on IT Direction | Contact | Home

All logos, trade marks or service marks on this site are the property of their respective owners.

Sponsored by Sure Mail™, Avantex and
by Montreal Server Colocation.

       © IT Direction. All rights reserved.