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Dell targets companies and organizations running SAP HANA

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September 22, 2016

Dell CEO Michael Dell 'kind of said' recently that he is targeting organizations running SAP HANA. He kept it quiet, making sure he didn't make to much noise about it but the bottom line is that he is targeting them, nevertheless.

To be sure, the Dell EMC Validated Systems for SAP HANA v.4.1 is an updated version of Dell’s ready-built system for scale-out deployments of SAP’s analytic database platform aimed at larger enterprises.

This is based on the company’s new PowerEdge R930 server hardware, which was itself updated back in June with Intel’s latest Xeon E7 v4 processor family.

Dell-EMC makes customary big claims that this is the “fastest server for running SAP workloads”, quoting various industry benchmarks that rate it at 33,500 advanced navigation steps per hour with the SAP Business Warehouse Advance Mixed Load operating with 2 billion records.

Coming in October is the Dell EMC Validated System for SAP HANA Edge, another new platform aimed at making it easier for smaller mid-market companies to operate data analytics.

First detailed earlier this year at SAP’s SAPPHIRE NOW event, this is delivered as a fully integrated HANA appliance running SAP's Edge edition, advanced version and SAP Predictive Analytics for HANA.

Dell/EMC also unveiled a new reference architecture aimed at helping manufacturing companies to implement predictive maintenance regimes through analysis of operational data. Think IoT...

The reference architecture brings together Dell EMC’s Edge Gateway devices, sensors from ifm efector, and the Dell EMC Validated System for SAP HANA running SAP Predictive Maintenance and Service (PdMS).

The goal is to cut operational costs through elimination of unnecessary maintenance and early diagnosis of any developing faults. Dell seems to be very adamant about that judging from what we've seen so far in the last week.

Additionally, these latest announcements appear to demonstrate that the newly created Dell/EMC partnership is well aware that it *has* to offer something beyond just hardware and software, and that the group is moving to become a one-stop provider of ready-integrated solutions for its business customers.

But to a certain degree, that seems to be a path already taken by its competitor Oracle, although not everyone might agree with that.

The profit margins are certainly better than on standard bare systems and Dell needs as much profits as it can get after its $63 billion acquisition of EMC. We'll keep you posted on this and other news.

Source: Dell.

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