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Salesforce.com hikes the price of some of its products

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February 4, 2016

Earlier today, Salesforce.com revealed new and more expensive versions of some of its products. The decision was expected by some observers.

One of the new products is called “Lightning” and is described as software that adds integrated VoIP to help salespeople make calls faster and have them logged for managerial approval.

There's also more industry analytics, tied to email if required, to help send more and better-targeted messages to sales prospects and customers.

Easier customization and application development is also promised by the company's representatives.

Some repackaging also accompanies the new features, as there's now “core Salesforce editions” for Sales Cloud and Service Cloud.

Those new editions mean that “Professional Edition, Enterprise Edition and Unlimited Edition for Sales Cloud and Service Cloud will be replaced by new Lightning Professional Edition, Lightning Enterprise Edition and Lightning Unlimited Edition for Sales Cloud and Service Cloud,” at US $75, $150 and $300 respectively.

Analysis from Liz Herbert, Forester's principal analyst for application development and delivery professionals, suggests “the new pricing comes across as an increase across core modules.”

Salesforce.com says the price rise is justifiable on grounds that the service offers more capabilities. Whether or not you want them, which is the beauty of software-as-a-service, Salesforce will just add the features whether you ask for or want them.

And there they will be all without that nasty need for regular upgrades that come with software delivered in other modes.

Source: Salesforce.com.

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