Cisco wants everything to be networked and connected together
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October 6, 2015
On his first major speech as new CEO of Cisco, Chuck Robbins was clear yesterday about one
thing. He wants every possible device on the planet to be networked and connected together, forming
a seamless and efficient ecosystem.
Cisco wishes to sell more network hardware and software then it ever has since its foundation. The networking
behemoth wants the IoT (Internet of Things) to be powered uniquely by Cisco products.
Considering the multitude and variety of other equipment makers in the same market as Cisco, Robbins
statement is a bit of a stretch but he will try his best in achieving that goal nevertheless.
We're talking a lot more than just smartphones, smartlight-bulbs, and smartfridges connected to the
And Robbins isn't talking of just cents and nickels here-- he means whole factories, robots, oil pipelines,
electrical sub-stations, hospitals, trains and buses, airplanes, banks and corporations, etc etc,.
Big and very dangerous things that can all potentially be reached across the internet. And Cisco isn't a
startup in San Francisco pitching some sort of new way of hooking stuff together.
Cisco is number one in networking. It makes the equipment that IT departments order by the hundreds.
And Robbins wants its enterprise customers to buy the equipment to get just about everything
connected, analyzed and potentially accessible from anywhere on the globe.
As far fetched as it may seem to some, it's still doable. At the company's headquarters in San Jose,
California, staff from robotics maker Fanuc were wheeled out to the press room to confirm they're
going to use Cisco systems to hook up assembly line machines across the world.
It is hoped that with masses of data coming back from sensors in those factories, software can analyze
and identify robots that aren't performing properly, and give out early warning signals to repair
technicians and manufacturers.
These mechanical workers will provide "highly secure remote access and monitoring," we're told.
In another example, Robbins spoke of a person wandering around a store, pausing at a shelf of stuff,
and having software and hardware in place to detect this and act on it – perhaps by sending them a message
to persuade them to buy the product.
Cisco also wants to provide "a connected, highly secure architecture that allows oil and gas
companies more control over their pipelines, helping to protect assets from accidents or cyber-attacks," Robbins said.
To be sure, there have been so many horror stories published on security flaws in the Internet of
Things-– from home routers and equipment being hopelessly insecure, to cars and industrial and medical
equipment left lying around on the web, waiting for miscreants to hijack.
Robbins said the Internet of Things is going to be 500-billion-strong by 2020, and to us, it sounds
like we're piling more exploitable code on more exploitable code.
Cisco has a trick up its sleeve to keep stuff secure, apparently-- traffic analysis. By studying
patterns of packets in real-time, anomalous activity – such as a rogue employee trying to sabotage
equipment, or weird storage accesses – should in theory stick out and be trapped by the network.
Robbins likened it to a bank freezing someone's credit card if it spotted unexpected, and
likely unauthorized, transactions on the monthly bill.
To be fair, there are other companies that offer similar machine-learning-based technology, which
we're keeping an eye on closely.
"True rich analytics are available in the infrastructure," Robbins added. "One of the early-use
cases of these analytic systems is in the security architecture. We can see threats coming in, which
will help us solve one of the biggest challenges for customers.
"Allow the network to take advantage of machine-learning to build intelligence from its traffic patterns,
and act on threats if suspicious traffic is detected. There is no longer a central castle. We can’t put a
moat around it. We have to do security differently," he asserted.
But here's the question: can traffic analysis truly protect organizations from hackers outside and
disgruntled or incompetent staff within? What happens when the firmware in the underlying systems is
compromised, as we just saw with SYNful Knock?
As good and efficient as Cisco is, it's not perfect-- nothing is anymore. Cisco's executive chairman
John Chambers is convinced AI-powered analytics can do the job-- "This is in real time as it happens-– it
has to be: five minutes later, and it could be too late. It's machines learning the behavior of other machines,"
he added after Robbins' 40-minutes presentation.
Other things to note from Robbins' presentation on Monday:
On innovation and startups, the new CEO said: "Our customers face issues they’ve always faced before,
all the normal things, but there's something else going on. Something else is happening. There’s this sense
of paranoia that exists in every CEO. The slight paranoia that there's six people in a garage leveraging
technology that's going to disrupt my business, and I don’t know who they are nor where they are."
On the cost of IT: "Our customers are moving to converged technology. They are fundamentally more concerned
about operational costs than per capita expenditure. So far, in our history, that’s not been the case."
On software-defined networking: "Everything we build will be programmable; everything in the data center
is going to be converged. And we have to drive security to provide analytics of the network in motion,
showing what's happening at a given moment in time."
On keeping up with competitors the pace of change in the technology world: "I'm going to be ruthless. I
feel we have to move faster, faster, faster. "If someone says they need 30 days to complete a project, I'll
say they've got three weeks. They say 18 months, I say 9. I dunno why – it just feels good. We have to move
faster, we have to simplify things, and be clear about what we're doing. It’s hard being simple in this complex
Robbins was made CEO of Cisco in May this year at the age of 49 after long-time boss John Chambers
stepped aside to become executive chairman.
Robbins has been with Cisco since 1997, admitted he was once upon a time an applications programmer,
and was an unexpected choice for the Cisco corner office – he wasn't a frontrunner, but is well-liked
by staff and seen as a good pair of hands.
Now he's putting those to use to mold Cisco into the company he wants it to be. The next few
quarters will be critical for Robbins and he tries to prove to the world what he's capable of doing
as the CEO of the largest networking equipment maker in the world.
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