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Apple makes efforts to improve its locationware application

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May 19, 2015

Apple is making several efforts to greatly improve its locationware application by acquiring Coherent Navigation, a startup firm developing a high-precision navigation service using GPS technology.

Founded in 2008, Coherent Navigation has been developing commercial navigation services based on partnerships with companies such as Boeing and Iridium, which it intended would outperform consumer-grade navigation systems.

The company has worked on autonomous navigation and robotics projects, according to previous company job listings, as well as projects for the Defense Department.

Overall, Apple has made a number of acquisitions in recent years as it attempts to curb its dependence upon its main competitor Google Maps.

In response to some rumors suggesting the acquisition yesterday, Apple's public relations department rolled into action, providing the press with its standard non-confirmation comment-- "Apple acquires smaller technology companies from time to time, and we generally do not discuss our purpose or our intended plans."

No other details regarding the acquisition have been made public. The deal also sees Coherent Navigation's executives transported to Apple's headquarters.

For now, Apple is still being linked with Nokia's Here technology, although it may face competition from ride-sharers Uber as the map wars continue unabated.

Source: Apple.

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