Will developers and system integrators support Windows 10?
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January 26, 2015
Last week, Microsoft revealed a bit more of its current plans for Windows 10, with a full release expected
sometime near the end of this year.
To be sure, the press event focused on a few eye-catching features such as HoloLens, a virtual
reality and augmented reality headset, but here's the real question-- will Windows 10 attract developers
back to the Windows platform?
To a fairly large degree, Windows remains firmly embedded in business, but the version in use today
is predominantly Windows 7, making the Store app platform introduced in Windows 8 irrelevant.
The consumer side has not gone well either, probably because most users live and work in the desktop environment
most of the time.
The Windows desktop lives on and desktop developers can continue as before. There are even a few
signs of life in the tools for desktop development, with a team working on new features for Windows
Presentation Foundation (WPF).
“WPF is not quite to the done state yet,” according to Director of Program Manager Jay Schmelzer.
His language shows Microsoft’s perspective on this: desktop development will be supported forever, but
it is not the strategic direction.
The developer attention Microsoft really wants is for “universal apps”, applications with only minor
modifications that can run on PCs, tablets, smartphones and even Xbox One.
“We are going to help developers find their next billion customers with Windows 10,” said executive
VP Terry Myerson. That claim is probably too ambitious but it sure makes the point.
In that respect, Windows 10 is no different from Windows 8, when Microsoft attempted to kick-start
an app ecosystem based on touch-friendly apps installed from the Windows Store.
Back then such apps ran only on Windows 8. The Windows Store is improving, but far short of what
Microsoft needs today, however.
Microsoft botched the launch of the Windows Store. Even the first-party Store apps were not
great, especially the first iteration of the Mail client.
The real issue was that developers could target all Windows users with a desktop or web app,
or a small subset with a Store app.
Store apps are usable on tablets, unlike most desktop apps, and they run in a sandboxed environment
with limited access to the file system or to other apps.
Store deployment is easier than traditional Windows setup routines, both for installation and
If Microsoft could get to the point where most apps were Store apps, then a strategy like locking
down the desktop side (as in the ill-fated Windows RT) would make Windows users more secure from
malware and adware.
Will it be different in Windows 10? Microsoft has learned from the Windows 8 experience and is
doing some things differently.
The Windows Store will also be three years old by the time Windows 10 launches, and has improved
The junk is less visible, there are apps from well-known names including Facebook, Netflix,
Dropbox, Adobe and Amazon, and if you are looking for a casual game or a common utility you will probably
find what you need, even though when compared to the Android or iOS stores it remains a sad and lonely
A key change in Windows 10 is that Store apps run in desktop windows, avoiding the jarring discontinuity
between the desktop and tablet environments.
Microsoft must hope that users perceive them simply as Windows apps. Another advantage is the
newly unified store, which lets users purchase an app once and install on both phone and PC.
On the technical side, .Net Native compilation means that universal apps written with C# compile
to true native code, giving faster app start-up than was possible when Windows 8 was launched.
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