Cisco launches its developer network 2.0
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July 22, 2014
Cisco said today that it's re-launching its developer network program to have another chance at
attracting 3rd party coders and developers to its systems. Call it the Cisco Developer Network version
2.0 if you prefer.
Some have hit upon the idea that getting others writing functions and applications for a system is a
big chunk of the future of a company and it probably is.
It's not even the first time it's called the program the Cisco Developer Network, or DevNet in the parlance
of today's company announcement.
For instance, let's turn the calendar back to 2009, when Cisco renamed its existing developer
program the Cisco Developer Network, “CDN as we call it”, “focussed on our broad developer community”
as it was described then, “and leveraging the extensive capabilities of our broad developer network”.
That program got its own rename and became the Cisco Solution Partner Program, which is just
as well or Cisco would have had to come up with a different name this time around.
According to Susie Wee, CTO of Networked Experiences, Cisco's DevNet program is designed to enable
an open community of software developers – including ISVs, customers and Systems Integrators and Channel
Partners – to help them easily and rapidly build Cisco-enabled applications to sell and use, on top of
Cisco APIs to enhance or manage Cisco networks and platforms.
Cisco is encouraging the adoption of APIs across its products and fostering integrations with third-party
products, the company says.
Specific resources will include engineering platform APIs, SDKs, ready-to-use code samples, a developer
sandbox, developer support, and community management, Wee says.
Naturally, this time around there's an extra twist to the side that makes Cisco want to play-- OpenStack,
OpenFlow and NFV are a threat to everybody building network equipment, and Cisco knows that all
too well, so attracting lots of developers is a good move for the company.
The idea will be to convince developers and ISVs that it's faster and easier to work in the
Cisco environment than outside it.
Wee also promises that Cisco has more than 100 APIs available and will be putting money
into SDN, IoT, collaboration, mobility and security APIs.
Cisco is working with a few other companies to make access to APIs easier, and there's a Developer
Sandbox to eliminate the cost and time of acquiring lab equipment and the technical staff to maintain
Additionally, it allows developers to test application use cases before deployment, as an added bonus.
There's also going to be a team of developer evangelists, community managers and support engineers, so things are looking up.
To describe what lies ahead for a world with Cisco DevNet-enabled applications, let's take this from the
Wall Street Journal-- “Developers and ISVs quickly put together an app at a recent Cisco event that
exploits knowledge of where smartphone-bearing users are at a football stadium to block streaming
video until people move to certain zones, like the concession stands.”
In other IT news
Western Digital said this morning that it's launching a new 6 TB hard drive that it will sell at
just $299. To be sure, this is a 5-platter drive, with 1.2 TB per platter of density, intended for NAS
The new HD comes in both 5 TB and 6 TB versions. It spins in the 5,400 to 5,900 RPM range using
Intellipower, has a 64 MB cache and uses a 6 Gbit/s SATA interface.
It comes with v3.0 of WD’s NAS software which means that the new 'Red drives' (as WD calls them)
are capable of supporting up to eight-bay NAS systems with no negative impact to performance.
Western Digital Red drives range from 750 GB to 6 TB, are for up to 5-bay enclosures, and classed
as consumer NAS products.
There is now an accompanying Red Pro line, with from 2 TB to 4 TB capacities, which is for business
use in 8 to 16-bay enclosures.
The existing Red line is for entry-level to high-end datacentre NAS implementations.
Drobo owners, who can populate their enclosures with third-party drives, have now got an enticing
upgrade option available once their current drives fill up.
We might expect Western Digital to update its four bay Sentinel Windows Storage Server line
of desktop and 1U rackmount shelf products which are listed as using 4 TB currently.
Moving to 6 TB drives would give them a 50 percent capacity upgrade. We can expect this 1.2 TB/platter
area density to start spreading further through WD’s product line in the next couple of quarters, both in 3.5-inch
and 2.5-inch form factors.
WD says that its Green drives “will also be seeing capacity expansion in the near future with soon
to be announced 5 TB and 6 TB additions for high capacity consumer storage.”
Western Digital sibling HGST has a 6 TB helium-filled drive. Currently, HGST and WD are forced
to operate independently, due to the Chinese regulator MOFCOM’s ruling following Western Digital’s
purchase of HGST two years ago.
Putting this density level to work in HGST’s seven platter helium drives would produce an 8.4 TB
For its part, Toshiba has a 5 TB MG-04 and MC-04ACA drives spinning at 7,200 RPMs. Seagate has a 6 TB six-platter
version used in a LaCie external storage product. It spins at 7,200 rpm and has a 1 TB/platter
The WD Red drive has a 3-year warranty and the manufacturer’s suggested retail price is $249.00 and
$299.00 for the 6 TB product.
The Red Pro has a 5-year warranty and a 2 TB version will cost $159.00 with 3 TB costing
$199.000 and 4 TB priced at $259.00. All Red products should be available now or in short order
at some U.S. retailers and the WD store.
In other IT news
Almost a whole year after the hype first hit the blogosphere, Cisco has done its first installation
of its NCS 6008 massive router, at Australian carrier Telstra. And this is important, since the
NCS 6008 has the potential to revolutionize things.
Back in September 2013, Telstra was said to be one of the customers deploying the Cisco NCS, a
statement which in retrospect could be described as optimistic.
Telstra last week blogged that its 1 Tbps-per-card-capable NCS 2008 has gone live on the Telstra
Internet Direct network, which serves fast internet connections to enterprise, government and wholesale
“Our new Cisco super router is currently managing traffic on the busy Melbourne to Sydney path and
makes Telstra the first Telco in the world to enable live network traffic on the next generation of
routing technology,” the carrier said.
With eight cards, the new system provides an aggregate 8 Tbps of throughput. And it is said that the
NCS 6008 consumes 60 percent less power per gigabit of traffic than the core routers it replaces, the
carrier says, and has a smaller footprint.
Its faster update and boot process, Telstra says, will also help reduce downtime. Next for
the upgrade will be international gateway sites, followed by other national-scale routes.
In other IT news
In the last few years, IBM's storage revenues have dropped, with only Flash Systems showing
some growth. In fact, it appears that Flash Systems is the only area where there is some serious action
Within the Systems and Technology segment of IBM's second quarter results for this year, revenues
from System Storage decreased 12 percent, while at the same time, flash storage grew more than 100
Overall, this is the eleventh quarter in a row in which the Systems and Technology business' revenues
So, removing the storage revenues from IBM's current results and plotting them by quarter and year
we get a clearer idea of how each quarter is doing in a succession of years.
A few years ago, IBM went on an acquisition spree to improve its storage product range. That seems
unlikely to be a course of action IBM will take at present. We would suggest that the biggest
strategic threat to IBM in storage, servers, software and services is the public cloud.
If enterprise customers are not buying IBM hardware to run IBM middleware and using IBM Global Services
to produce the systems that link this hardware and software to business processes, then IBM revenues, net income
and EPS will all fall.
Could it be the case that the hybrid cloud is only a temporary stepping stone, in a timescale of decades, to public
cloud computing dominance? Perhaps the only sure way to compete with the public cloud is to have your
own cloud offering?
That's what Big Blue is currently doing with its SoftLayer initiative. Stifel Nicolaus'
Aaron Rakers noted-- "IBM expects to continue rolling out its SoftLayer data centers in the third quarter
and 4th quarter of this year.
IBM announced its intention to invest $1.2 billion to expand its cloud data centers, planning to
open 15 new data centers worldwide in fact, adding to its existing 13 data centers acquired via
SoftLayer and twelve from IBM.
In other IT news
Intel said this morning that is has tweaked its Xeon firmware and sold it off to Oracle, in an
effort to streamline things a bit. The two companies announced late yesterday that they had partnered to work on a Xeon chip whose
cores can be turned on or off and where the clock speed can be easily changed and tailored by Oracle's
To be sure, Intel's new Xeon E7-8895 v2 SKU was carefully 'adjusted' by Intel to allow Oracle's
code to choose how many of the chip's fifteen cores to use at any given time, and at what clock speed,
said Intel spokesperson Pat Buddenbaum.
Although these three new features-– clock rate manipulation with Turbo Boost, selective power C-states,
and the ability to dial-up and dial-down cores have been available in prior Intel chips, this marks the
first time they've all been available in a single Xeon CPU, we're told.
This allows Oracle to run systems at full processing capacity when a heavy workload arrives,
and spin down the CPUs in quiet periods, all of which should save some energy.
Additionally, the fewer cores used, the higher the clock frequency can go in Turboboost mode,
which is useful for certain kinds of processor-intensive applications.
The 22nm-process E7-8895 v2 has fifteen cores running at a typical clock speed of 2.8 GHz, though
it can use "Max Turbo" to scale up to 3.6 Ghz.
It has 37.5 MB of data cache. Its maximum thermal design power (TDP) is 155 Watts, which in technical
terms is a very hot chip when compared to other similar designs.
The CPUs must be able to reliably work over a range of several clock frequencies, grouped into
grades called "bins". One bin represents a 100 MHz increment in clock frequency for the E7-8895 v2,
Intel told us.
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